Alternative Assessment of Women and Media based on NGO Reviews of Section
J, Beijing Platform for Action coordinated by Isis International-Manila
on behalf of WomenAction 2000 Compilation: Meena M. Shivdas Regional
Reports and Editorial Support: Mavic Cabrera-Balleza, Susanna George
and Luz Maria Martinez of Isis International-Manila; Karen Banks, Dafne
Sabanes Plou and Jill Small of the Association for Progressive Communications-
Women's Networking Support Programme (APC-WNSP); and Sally Burch of
Agencia Latinoamericana de Informacion and APC-WNSP. Translations: Dafne
Sabanes Plou of APC-WNSP, Maryvon Delanoë Layout: Irene R. Chia of Isis
International-Manila Looking Back The Beijing Platform for Action (BPFA)
adopted by UN member states in 1995, outlines the issues around women
and media under Section J and points to key strategies and actions that
address the media concerns of women. While the BPFA recognises the advances
made in communications technology, it is important to emphasise the
continued stereotyped media portrayal with a significant increase in
media images that perpetuate violence against women, and also women's
lack of access to expression and decision-making in and through the
media. The recommendations to governments, NGOs and media organisations
are made under two specific strategic objectives: 1) increase the participation
and access of women to expression and decision making in and through
the media and new technologies of communication; 2) promote a balanced
and non-stereotyped portrayal of women in the media. The BPFA calls
for action to be taken in the areas of media policy on gender issues,
women's portrayal by media and the relatively low-ranked positions of
women in media organisations. The BPFA underscores the importance of
a gender perspective in media policies and programmes. It also emphasises
advocating for change within mainstream media that is based on sustained
monitoring of media content and intent toward gender sensitivity. What
has been the progress in implementation five years hence? This alternative
assessment report brings together the collective analysis and efforts
by women activists, media practitioners, academics and researchers to
monitor and review government efforts to implement the recommendations
from Section J of the BPFA. It also addresses the emerging issues and
concerns that have been identified after the BPFA was adopted, and identifies
strategies for change. About this report This report covers discussions
on such emerging issues of concern as globalisation of the media and
its implications on women's lives, and the challenges and obstacles
presented by information and communication technologies (ICTs). The
report calls attention to the rapidly changing media scenarios, and
outlines strategies to increase women's access to expression and decision
making in and through the media and new communications technologies,
and bring in a more diverse and realistic portrayal of women's images.
The report is presented in the format suggested by UN DAW and UN CSW
to UN member states in reporting progress made in implementing the BPFA.
The report is based mainly on three regional NGO reports on women and
media that were specifically meant for the alternative assessment document.
These are reports for Asia compiled by Isis International-Manila, Latin
America and Caribbean compiled by (ALAI) Agencia Latinoamericana de
Informacion--Quito, and by the Association for Progressive Communications-Latin
America, and the UN European Union compiled by (APC) Association for
Progressive Communications--London. The report also includes information
from the alternative report on 12 critical areas of concern for West
Asia--compiled by the network of women's NGOs from the Arab world, and
information on Section J and the situation with ICTs from the African
Information Society Gender Working Group (AISGWG). Information has also
been drawn from UN regional reports (ESCAP; ECSWA; ECA; ECLAC, ECE),
relevant UN Websites (WomenWatch; UN CSW; UN DAW), NGO analyses and
reports on women and media, and online discussions that reviewed the
implementation of recommendations from Section J of the BPFA. While
every effort has been made to bring in the diversity of global media
situations and the range of women's experiences with the media post-Beijing
in the different regions, this report acknowledges the limitations of
presenting a 'global' alternative document. First, the tendency to generalise
situations and positions is recognised and care has been taken to illustrate
statements and points with examples from specific regions or countries.
Second, the report may not cover all of the measures undertaken by women's
groups, researchers, academics, media activists, media practitioners,
and others who are in the forefront of monitoring implementation of
Section J and striving for change at the levels of policy formulation
and practice and 'on the ground' realities. This is especially true
for Africa and West Asia and much of Eastern Europe for which we were
not able to get NGO reviews of Section J. In the case of Africa, as
AISWSG rightly pointed out, in addition to logistical, time and information
constraints, it has been noted that there is a limit to the value of
producing a regional report for the sole purpose of compiling a 'global'
document at this time. This is because there has been no uniform global
review process of the implementation of Section J by NGOs using agreed
upon indicators to measure progress and/or regress in the different
regions. There has been no systematic construction of analyses for monitoring
based on agreed variables and markers. Further, the group felt that
any review or monitoring effort has to be seen within the framework
of a sustained process for change. In West Asia, although there were
intense efforts to contact groups to review Section J, time and other
constraints prevented the inclusion of the results of such efforts.
We are also aware that some of the regional reports and information
are mainly on ICTs. While this is a reflection of the growing use of
ICTs by women, it also indicates the work of the groups who compiled
the reports. These groups use ICTs for their media implementation and
advocacy efforts. However, this factor does not in any way negate the
efforts of women who work with other media forms including print, radio,
television, films and traditional and indigenous modes of communication
such as oral histories, story-telling and dance. We acknowledge all
of the efforts made by women around the globe to set right media wrongs.
We thank all those involved in bringing out this report for their unwavering
support and hard work. We hope this document would be helpful to media
activists, media practitioners, media analysts and policy makers.